We’ll have a better chance of attracting new customers.

2024年12月18日

A: What’s going on with the research?

B: There is something interesting. People under thirty tend to prefer A to B.

A: That’s an intriguing tendency.

B: Yes, I think we’ll have a better chance of attracting new customers if we take this trend into account.

In this situation, what should you say ‘we’ll have a better chance of attracting new customers’ in Japanese?

Business

B：そうなんです、この傾向けいこうを考慮こうりょに入いれれば、新規しんき顧客こきゃくを引ひき寄よせる可能性かのうせいが高たかくなると思おもいます。

Note: This is not a word-for-word translation.

A word-for-word translation

B：はい、この傾向けいこうを考慮こうりょに入いれれば、新規しんき顧客こきゃくを引ひき付つけるより高たかい可能性かのうせいを得えられるでしょう。

It’s a bit unnatural, so it’s better to use the verb 高たかくなる for ‘better’ instead of the adjective より高たかい.

引ひき付つける can be a good choice for ‘attracting’, and I also recommend 引ひき寄よせる.

Both can be used in business situations like this conversation.

引ひき寄よせる implies gradually attracting, usually without too much effort on your part, naturally so to speak.

On the other hand, 引ひき付つける means to attract quickly, sometimes a bit forcefully.