What words to express “brand” in Japanese?
ブランド、銘柄、独自の、独特の、焼き印
We can distinguish three meanings of the word ‘brand’ according to the Oxford Learner’s Dictionaries.
Japanese uses different expressions for each meaning.
1. a type of product, service, etc. made or offered by a particular company under a particular name
the Oxford Learner’s Dictionaries
We can say ブランド、銘柄.
2. a particular type or kind of something
the Oxford Learner’s Dictionaries
We can say 独自の、独特の.
3. a mark made with a piece of hot metal, especially on farm animals to show who owns them
the Oxford Learner’s Dictionaries
We can say 焼き印.
Advanced Tips
1. ‘Leading brand’ can be translated as トップブランド、一流ブランド.
2. The second meaning ‘brand’ can be translated as 独自の, 独特の in most cases, but sometimes, these words don’t quite fit.
In this case, there are two options.
One is not to translate. For example,
I don’t think Bertha would appreciate your particular brand of sympathy.
バーサはあなたの同情心に感謝はしないと思います。
English sentence: the Oxford Learner’s Dictionaries
The other is to translate as その種の. For example,
I don’t think Bertha would appreciate your particular brand of sympathy.
バーサはあなたのその種の同情心に感謝はしないと思います。
English sentence: the Oxford Learner’s Dictionaries
Both are fine. If I had to say, the latter expresses the nuance of ‘specific’. You should be careful , though, because in some cases it may sound critical of Bartha.
Kotoba no Hibiki 